At this year’s CTV Upfront, Bell announced the debut of their rebranded specialty channels launching this September 12th. By unifying their specialties under these four brands they aim to achieve a stronger brand and offer viewers the ability to dig deeper into the shows they already love while discovering new programs to enjoy.
Each of the specialty brands will maintain a distinct brand positioning and a slate of marquee series on the schedule. This move comes with a vision to offer a powerhouse suite of diverse entertainment options for CTV viewers and to provide a stronger opportunity for the advertisers.
What does this change mean for us?
Uniting the brands under the CTV umbrella means a stronger and more accessible brand reaching more Canadians. Their individually unique program offerings will reach a broader selection of demos to target.
The 4 Re-branded Specialties include:
- CTV Comedy Channel (The Comedy Network)
- CTV Sci-Fi Channel (Space)
- CTV Drama Channel (Bravo)
- CTV Life Channel (Gusto)