Barry leads creative teams in the development of strategically-based, customer-centric solutions that work in the real world. During his 17-year tenure in the industry, Barry has earned a reputation as a world-class retail design authority. He employs an enthusiastic, innovative approach and continually strives for thought leadership and creative excellence.

On occasion, Barry “struts and frets his hour upon the stage” as a member of a Cambridge theatre company. He attributes this compulsion to watching too many Bogart movies.