Niels brings over 28 years of experience in brand development and retail design to his work at MCB&D. He has held senior positions in internationally recognized, award-winning branding and design firms. His accrued experiences provide insight into international retail design and consumer trends.

With a wife, 5 kids, 1 dog, 3 cats and 10 goldfish, Niels thoroughly enjoys an occasional 18 holes of serenity. Be one with the ball, Niels!