TV Reach & Time Spent
TV continues to be the lead medium in Canada with the highest daily reach (89% of Adults 18+) and time spent (28 hours per week)
- TV reaches 82% of Millennials every day (A18-34), and 81% of young Millennials (A18- 24)
- Women watch more television than men, with women 18+ devoting 29.4 hours of television per week compared to 26.7 hours for men (M18+)
- Daily newspapers reach more men on a daily basis (41% of M18+ compared to 37% of W18+), while magazines reach more women (26% to 21% of M18+)
- The French watch more TV: French Canada watched on average of 33 hours of TV per week compared to 26.7 hours in English Canada (A18+)
Screen Time: Video Adults 18+
That compares to only:
- 8 hours/week with YouTube
- 9 hours/week with Netflix
- 9 hours with Facebook
- 24 minutes / week on Instagram, Snapchat and Twitter combined
