While we seem similar to Americans at first glance, we are very different. With 2 official languages and 34.3 million people, reaching your target in Canada is not as simple as applying a carbon copy of your US media plan.
Here are 3 things to keep in mind when trying to Connect with Canadians.
- Media Usage: Canadians spend an average of almost 42 hours a week engaged with media (TV, radio, internet, newspapers and magazines) according to a 2011 IAB study.
- Television: In 2011 the average Canadian spent 818 minutes watching TV per week. This has remained unchanged for the past 6 years.
- Connectivity: 58% of Canadians bring their cell phone or BlackBerry on their vacation. We’re a high tech country and we love being connected.
MCA can help you to Connect with Canadians. We believe that innovative thought leadership is what sets us apart. With a focus on the bilingual Canadian market we share the passion with our clients to deliver brilliant work that is strategically insightful, results driven and above all memorable and engaging.