We are a Full Service Canadian Media Agency

We customize media campaigns to targeted Canadian markets and targeted Canadian customers.
In both cases, we know them implicitly.


We know how to deliver an effective message, through the right channel to drive the most efficient and effective results in the Canadian market.



The synergy between you as our client and our agency to form a partnership relationship, one built on trust and mutual respect


Having the ability to build campaigns on an individual basis that break through and deliver results


Our language is one of ideas; innovative campaigns are the result of the client and agency working together to advance the brand promise and position

Media Services

  • Integrated Media Services – planning, buying, negotiating and securing added value, monitoring, post-analysis.
  • Strategic planning and buying on all media – Television, Radio, Out-of-home, Print, Digital, Social Media.
  • Customized services to communicate to vertical, niche markets and mass markets.
  • Market Research.
  • Market Insights.
  • Monitoring systems and research tools.

Creative Services

  • Development and production of all creative concepts original or adaptive.
  • Strategic support.
  • Market insights, copy-writing, adaptations, translations.
  • Legal Expertise.
  • Competitive Creative Analysis.
  • Conceptual Testing Support and Focus Groups.
  • Traffic Support.
  • Initial concepts and follow-through execution.

Additional Services

  • Promotional Support.
  • Event Support.
  • Consumer Touchstones and Trends.


Our team of professionals bring a unique set of experience and skills to every client campaign, together we deliver a media service offering that is highly regarded in the media community.

We also take pride in having the best partnerships with specialists in our industry for niche work that we closely oversee for our clients, we are transparent in our approach and our results speak for themselves.

Sylvia Prentice
President, Client Services, Media Strategist

  • 23 years in Advertising
  • Western University Alumni, London ON
  • Marketing and Sales Specialist (Sheridan College), Oakville ON
  • 20 years as Advisory Board Member contributing to Humber College, Toronto ON
  • On-going Media Community Mentor
  • Hands-on Client Services Support
  • Strong Understanding of the complete Customer Journey
  • Long-Standing Media Sales Relationships and acute Negotiating Skills
  • Media Strategist in both Traditional and Digital Media
  • Specialist in Consumer and B2B Media

Clemente Benedicto
Production/Art Direction, Digital Strategist & Media Support

  • 10 years with MCA
  • Creative Development and Adaptation Specialist
  • Material Distribution, Legal and Traffic Manager
  • Digital Content and Advertising Development
  • Media Buying and Campaign Monitoring Support 

Michelle DeMedeiros
Finance, Administration, Office Management

  • 10 years with MCA
  • Administration for the agency’s operations
  • Finance and Accounts Payables/Receivables
  • Fluent in French
  • Media Invoicing and Reconciliation


MCA’s project team members have
enjoyed long term relationships with
many well-respected Canadian and
international brands

Lets Get To Work

  • sylvia@mackinnoncalderwood.com
  • 4104 New Street
    Burlington, ON, Canada L7L 1S9