Loading...
MCA2020-11-20T20:09:19+00:00

We are a Full Service Canadian Media Agency

We customize media campaigns to targeted Canadian markets and targeted Canadian customers.
In both cases, we know them implicitly.

 

We know how to deliver an effective message, through the right channel to drive the most efficient and effective results in the Canadian market.

How can we help?
More about us

ARE YOU…

Chemistry

The synergy between you as our client and our agency to form a partnership relationship, one built on trust and mutual respect

Comprehension

Having the ability to build campaigns on an individual basis that break through and deliver results

Creativity

Our language is one of ideas; innovative campaigns are the result of the client and agency working together to advance the brand promise and position

Media Services

  • Integrated Media Services – planning, buying, negotiating and securing added value, monitoring, post-analysis.
  • Strategic planning and buying on all media – Television, Radio, Out-of-home, Print, Digital, Social Media.
  • Customized services to communicate to vertical, niche markets and mass markets.
  • Market Research.
  • Market Insights.
  • Monitoring systems and research tools.

Creative Services

  • Development and production of all creative concepts original or adaptive.
  • Strategic support.
  • Market insights, copy-writing, adaptations, translations.
  • Legal Expertise.
  • Competitive Creative Analysis.
  • Conceptual Testing Support and Focus Groups.
  • Traffic Support.
  • Initial concepts and follow-through execution.

Additional Services

  • Promotional Support.
  • Event Support.
  • Consumer Touchstones and Trends.

TEAM

Our team of professionals bring a unique set of experience and skills to MCA that enable us to offer a holistic media service offering to our clients that is highly regarded in the media community.

Steven MacKinnon
President / Founder

  • 30+ years media experience

  • Founded agency in 1994

  • Specialist with consumer and B2B media

  • Client-first approach

  • Passionate media engineer

Sylvia Prentice
Senior Vice President & Partner

  • 20+ years in with MCA

  • Western University alumni

  • Marketing and Sales Specialty with Sheridan College

  • 20 years advisory board member contributing to Humber College

  • Media mentor

  • Excellent media sales relationships and acute negotiating skills

  • Media strategist in both traditional and digital media

Dillon Crosby
Vice President Integrated Planning

  • 15+ years Sport & Entertainment Marketing and Event Management experience

  • Creative out of the box thinker, focused on problem solving and helping clients reach their goals

  • Passion for bringing brands to life seamlessly and synergistically

  • Brock University and George Brown College Alumnus

Clemente Benedicto
Production Manager

  • 9 years in advertising and with MCA

  • Creative Development and Adaptation Specialist

  • Material Distribution, Legal and Traffic Manager

  • Digital Content and Advertising Development

Michelle DeMedeiros
Finance Manager

  • 9 years in advertising and with MCA

  • Administration for the agency’s operations

  • Ensures prompt accounts Payable and Receivables

  • Fluent in French

  • Media Invoicing and Reconciliation

Marysa MacKinnon
Media Coordinator

  • Media assistant for all agency accounts

  • Detailed and keen eye for affidavit reconciliations

  • Post Analysis reporting for client campaigns

  • Social Media Content Manager

  • Event Management Support

CLIENTS

MCA’s project team members have
enjoyed long term relationships with
many well-respected Canadian and
international brands

CLIENTS

BLOG

Load More Posts

Lets Get To Work

  • 905.281.6146   
  • 905.804.1623
  • info@mackinnoncalderwood.com

  • 1555 Dundas Street West Mississauga, ON, Canada, L5C 1E3
Go to Top