adengagement-titileTV Advertising is the most effective form of advertising.

Key Findings from Fall 2015 omniVu survey:

  • Most Canadians say they are most likely to notice and then pay attention to advertising on TV.
  • Television ads beat out all other video media as the advertising Canadians are “most likely to watch”. Video ads on a phone were LEAST likely to be watched.
  • Canadians overwhelmingly picked TV advertising as the most INFLUENTIAL form of advertising; almost 8 times more than social media and online video on a desktop/laptop computer.
  • Furthermore, mobile advertising ties for last when it came to advertising “you pay the most attention to” and advertising that is “most influential”.