When it comes to digital advertising it has become an obsession about delivering the right message, on the right channel, at the right time…..lightning fast!

Slow is bad for business.  Slow meaning long page load times, and long meaning anything over 2 seconds.  The Accelerated Module Page (AMP) is a framework that allows designers to build lightweight pages that load super-fast, like half a second!

This creates an improved user experience and will result in higher conversion rates for advertisers.

Google has stated that starting July 2018, they will now take into account page performance when indexing sites.

What does this all mean?  Websites must be optimized for a smartphone in:

  • Content
  • Display
  • Speed

Or get ready for an SEO ranking hit, not a surprise you want to wake up to!