We are a Full Service Canadian Media Agency
We customize media campaigns to targeted Canadian markets and targeted Canadian customers.
In both cases, we know them implicitly.
We know how to deliver an effective message, through the right channel to drive the most efficient and effective results in the Canadian market.
ARE YOU…
Our home and native land…
At MacKinnon Calderwood Advertising, we believe that innovative thought leadership is what sets us apart.
We share the passion with our clients to deliver brilliant work that is strategically insightful, results-driven, and above all, memorable and engaging.
Our full-service media agency is nimble in its approach and we are dedicated to bringing goal-focused solutions to every situation, turning marketing challenges into business opportunities.
Our American Cousins…
Sure we’re different…
Melting Pot or Cultural Mosaic?
Bourbon or Rye?
Barnum & Bailey or Cirque de Soleil?
World Series Ring or Lord Stanley’s Mug?
REM or The Tragically Hip?
…but we’re sooooo alike!
We share a common heritage
We share passion for leisure
We enjoy the same standard of living
We all love to laugh
We love Fridays, hate Mondays
But most importantly…
We recognize the need to advertise
Click below to see our working relationships with other American clients.
Chemistry
The synergy between you as our client and our agency to form a partnership relationship, one built on trust and mutual respect
Comprehension
Having the ability to build campaigns on an individual basis that break through and deliver results
Creativity
Our language is one of ideas; innovative campaigns are the result of the client and agency working together to advance the brand promise and position
Media Services
- Integrated Media Services – planning, buying, negotiating and securing added value, monitoring, post-analysis.
- Strategic planning and buying on all media – Television, Radio, Out-of-home, Print, Digital, Social Media.
- Customized services to communicate to vertical, niche markets and mass markets.
- Market Research.
- Market Insights.
- Monitoring systems and research tools.
Creative Services
- Development and production of all creative concepts original or adaptive.
- Strategic support.
- Market insights, copy-writing, adaptations, translations.
- Legal Expertise.
- Competitive Creative Analysis.
- Conceptual Testing Support and Focus Groups.
- Traffic Support.
- Initial concepts and follow-through execution.
Additional Services
- Promotional Support.
- Event Support.
- Consumer Touchstones and Trends.
TEAM
Our team of professionals bring a unique set of experience and skills to every client campaign, together we deliver a media service offering that is highly regarded in the media community.
We also take pride in having the best partnerships with specialists in our industry for niche work that we closely oversee for our clients, we are transparent in our approach and our results speak for themselves.
Sylvia Prentice
President/Owner MCA
- 26 years in Advertising
- Western University, London ON and Sheridan College graduate, Oakville ON
- 25+ years as advisory board chair contributing to Humber College, Toronto ON
BPAC & NSG Board Member
- Advertising mentor and 22-year advisory board member and contributor to Humber College, Toronto ON
- Hands-on client services support with a strong understanding of the complete customer journey
- Local media expert in both traditional and digital
- Specialist in B2C and B2B
Tanya McLaughlin
Media Director
- 24 years in Advertising
- Humber College advertising & media sales graduate, Toronto ON
- Certified in Google Search, GA4, Campaign Manager, DV360, and more
- Category experience in Automotive, Finance, Retail, Hospitality, B2B, CPG, Healthcare and Non-Profit
- Long-Standing media sales relationships and acute negotiating skills
- Media strategist in both traditional and digital media
Clemente Benedicto
Production Design & Media Support
- 14 years with MCA
- Sheridan College design graduate, Oakville ON
- Creative development and adaptation specialist
- Material distribution, traffic, legal
- Digital content and adaptation
- Media campaign monitoring, reconciliations, and post reporting
Michelle DeMedeiros
Finance & Administration
- 14 years with MCA
- University of Toronto graduate, Mississauga ON
- York University HR Management Certificate, Toronto ON
- Finance and accounts payables/receivables
- Administration for agency operations
- Media accounting and reconciliation
- French-language fluency
Lets Get To Work
- sylvia@mackinnoncalderwood.com
- 4104 New Street
Burlington, ON, Canada L7L 1S9