We are a Full Service Canadian Media Agency

We customize media campaigns to targeted Canadian markets and targeted Canadian customers.
In both cases, we know them implicitly.

 

We know how to deliver an effective message, through the right channel to drive the most efficient and effective results in the Canadian market.

ARE YOU…

Chemistry

The synergy between you as our client and our agency to form a partnership relationship, one built on trust and mutual respect

Comprehension

Having the ability to build campaigns on an individual basis that break through and deliver results

Creativity

Our language is one of ideas; innovative campaigns are the result of the client and agency working together to advance the brand promise and position

Media Services

  • Integrated Media Services – planning, buying, negotiating and securing added value, monitoring, post-analysis.
  • Strategic planning and buying on all media – Television, Radio, Out-of-home, Print, Digital, Social Media.
  • Customized services to communicate to vertical, niche markets and mass markets.
  • Market Research.
  • Market Insights.
  • Monitoring systems and research tools.

Creative Services

  • Development and production of all creative concepts original or adaptive.
  • Strategic support.
  • Market insights, copy-writing, adaptations, translations.
  • Legal Expertise.
  • Competitive Creative Analysis.
  • Conceptual Testing Support and Focus Groups.
  • Traffic Support.
  • Initial concepts and follow-through execution.

Additional Services

  • Promotional Support.
  • Event Support.
  • Consumer Touchstones and Trends.

TEAM

Our team of professionals bring a unique set of experience and skills to every client campaign, together we deliver a media service offering that is highly regarded in the media community.

We also take pride in having the best partnerships with specialists in our industry for niche work that we closely oversee for our clients, we are transparent in our approach and our results speak for themselves.

Sylvia Prentice
President/Owner MCA

  • 26 years in Advertising
  • Western University, London ON and Sheridan College graduate, Oakville ON
  • 25+ years as advisory board chair contributing to Humber College, Toronto ON
    BPAC & NSG Board Member
  • Advertising mentor and 22-year advisory board member and contributor to Humber College, Toronto ON
  • Hands-on client services support with a strong understanding of the complete customer journey
  • Local media expert in both traditional and digital
  • Specialist in B2C and B2B

Tanya McLaughlin
Media Director 

  • 24 years in Advertising
  • Humber College advertising & media sales graduate, Toronto ON
  • Certified in Google Search, GA4, Campaign Manager, DV360, and more
  • Category experience in Automotive, Finance, Retail, Hospitality, B2B, CPG, Healthcare and Non-Profit
  • Long-Standing media sales relationships and acute negotiating skills
  • Media strategist in both traditional and digital media

Clemente Benedicto
Production Design & Media Support

  • 14 years with MCA
  • Sheridan College design graduate, Oakville ON
  • Creative development and adaptation specialist
  • Material distribution, traffic, legal
  • Digital content and adaptation
  • Media campaign monitoring, reconciliations, and post reporting

Michelle DeMedeiros
Finance & Administration

  • 14 years with MCA
  • University of Toronto graduate, Mississauga ON
  • York University HR Management Certificate, Toronto ON
  • Finance and accounts payables/receivables
  • Administration for agency operations
  • Media accounting and reconciliation
  • French-language fluency

CLIENTS

MCA’s project team members have
enjoyed long term relationships with
many well-respected Canadian and
international brands

Lets Get To Work

  • sylvia@mackinnoncalderwood.com
  • 4104 New Street
    Burlington, ON, Canada L7L 1S9