MCA – Page 2 – MacKinnon Calderwood Advertising

Life should not end at 54….

By MCA|2018-07-25T18:12:06+00:00July 25th, 2018|Ad Influences, Media Trends, Television|

At least from a marketing perspective. Often we see the [...]

By MCA|2018-06-08T11:23:36+00:00June 8th, 2018|Media Trends, Technology|

When it comes to digital advertising it has become an obsession [...]

By MCA|2017-11-13T13:09:50+00:00November 13th, 2017|Media Trends, Television|

Here are some interesting stats on Canadian viewing habits by [...]

By MCA|2017-11-01T10:46:31+00:00November 1st, 2017|Canadian Ad Standards, Canadian Media, Media Trends|

Advertising Standards Canada regularly asks Canadians about their perceptions of [...]

By MCA|2017-10-02T17:24:50+00:00October 2nd, 2017|Canadian Media, Media Trends, Technology|

First off, we are not against digital advertising. In fact, [...]

By MCA|2017-09-13T18:02:38+00:00September 13th, 2017|Canadian Media, Newspapers|

Warren Buffett once said “In towns and cities where there [...]

By MCA|2017-08-10T15:08:43+00:00August 10th, 2017|Canadian Media, Media Trends, Television|

Currently PVR household penetration is about 60%. With all our [...]

By MCA|2017-06-07T11:29:29+00:00June 7th, 2017|Canadian Media, Media Trends, Newspapers|

Canada’s first newspaper, the Halifax Gazette, first published in 1752. [...]

By MCA|2017-05-19T12:46:28+00:00May 19th, 2017|Canadian Media, Media Trends|

Consumers continue to tell us they have greater trust in [...]

By MCA|2017-03-07T17:26:08+00:00March 7th, 2017|Canadian Media, Media Trends, Television|

TV Reach & Time Spent TV continues to be the [...]